Travel Industry Spotlight

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The travel industry has not fundamentally changed in the last decade, and as a result technology stagnation and changes in consumer behavior pose serious challenges. In this age of constant price-cutting and eroding brand loyalty, shrinking profits and customer satisfaction issues are real struggles. New technologies offer the promise of dramatically improving the entire travel process for everyone involved – consumers, suppliers, and intermediaries – by facilitating real-time data transfer and enabling the creation of dynamic applications on the latest devices.

The current state of the travel industry could be dramatically improved if companies would embrace solutions that inherently get the right data to the right user at the right time. In this guide, we describe how APIs and API management offer a unique opportunity for both travel suppliers and intermediaries to better control their own destinies while increasing revenue and customer satisfaction. Many industry leaders have already implemented an API management strategy. Start here to better understand how you can leverage API management at your company.

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Journey to Customer Satisfaction
One API at a Time